Building a B2B Food Marketplace From Zero

Bilibenta asked us to build a B2B marketplace — a place where businesses could buy and sell food and other goods from each other. There was nothing to start from. No app, no brand, no users.

That’s harder than a normal launch. A regular app just needs users. A marketplace needs two kinds at once — buyers and sellers, both showing up from day one. Without sellers there’s nothing to buy; without buyers, no seller sticks around. We couldn’t build a product and launch it separately from bringing people in — everything had to do both jobs at once.

On top of that, business buyers don’t switch suppliers easily. They don’t take risks lightly, and a marketplace with no track record is a risk. The brand had to look established and trustworthy immediately — before it had any history to point to.

The marketplace launched with businesses actively listing, browsing and dealing on both sides of the platform — not just a product with nowhere to grow into. The brand carried itself like an established player from day one, backed by infrastructure on AWS built to handle both sides scaling together.

It’s a straightforward brief on paper — build a marketplace — that’s genuinely hard to pull off from zero. Getting both sides of the table to show up at once, on a brand with no history, is the part that usually stalls these builds before they start.

Tell us what you’re building and our team will respond with a tailored proposal and scope — usually within three working days.